The Holiday Season Survival Guide For Retailers

Holiday Shopping

Many retailers do well throughout the year, but they take things to another level during the holidays. Businesses often do a quarter to half of their year’s business during the holiday season. Because of this, it is important to make sure that you put your best foot forward during this period. Here are a few tips on how to prepare your business for the holidays.

How to Increase Sales

 During the Holiday Season

During this time of year, it is critical to focus on increasing sales. One of the best ways to do that is to promote add-on sales. If you make extra products available in the store close to the cash register, many people will buy them when they check out.

You should also make sure you list the right price on your items. If you have some items that are not selling as well as you would like, mark down their prices, so that you can get them out the door. If some of your items are selling quickly, make sure to get more inventory right away so that you do not miss out on any sales.

Tips on Managing Your Team

In addition to looking at your sales, you should also do everything that you can to get your team on board. Start by looking at your sales from last year with your team, and go over what you expect them to accomplish this season.

 A great way to promote your sales team is to add spiffs or bonuses for hitting set goals.

It is also vital to your success that you make sure that your scheduling is in order. The store has to be covered with the correct sales associates at all times. This may take some creative scheduling and some flexibility from your people, but it will benefit the store greatly. You’ll also need to allow some time for staff meetings so that you can update them on any changes throughout the season.

Maximize the Use of Displays and Space

When you want to improve your holiday sales, it’s important to utilize displays as much as possible. Displays help get the attention of people walking by, and help highlight high selling products. When you set up displays, make sure that they are appealing and attention grabbing. However, if you put up too many displays, you’ll run out of room for products and walking space. So remember, with design there must also be functionality.

Go Mobile


Customers in today’s market are starting to utilize mobile more than ever. If you want to maximize your sales, allow your customers to spread the word for you. For example, make it easy for them to share information about your business or products on social networks. 

Think about having signage that clearly displays how your customers can find you on Facebook and Twitter, remind them to check-in on Foursquare as well.

In addition to making it easy to share information on social networks; you should also make it easy to pay for the products or services your business sells. Mobile payment processing can make things a lot easier on your customers and sales team. You can eliminate lines, sell more goods and create an over-all better shopping experience for your customers.


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